When a Builder Picks Up a Camera, It’s the Builder Who Sweats

BROOKLYN — For years, Blake Morgan has built things other people use. This fall he started building something people will look at: a short-form video page about adaptability, getting uncomfortable, and how AI is changing work.

The format is simple. Each video opens with a direct question to the viewer, such as “Quick, what scares you the most?”, and then he answers it himself.

There are no tutorials and no tool roundups. The page is not about building with AI. It is about what it feels like to work while the ground moves.

“Being perceived is the uncomfortable part,” Mr. Morgan said in an interview with himself. “So that’s the part I’m practicing.”

No growth targets

The account started from zero, and there is no follower goal. The plan is to start somewhere, publish consistently and see where it goes. Scripts are drafted in batches and recorded at home, in a garden-level apartment where the lighting is best described as honest.

Readers who want to follow along will find links under Social as episodes go up.

The first episodes were recorded over a single weekend. Several takes were discarded for reasons that included a barking dog, a passing truck and, in one case, a question Mr. Morgan decided he could not yet answer honestly.

He expects the early videos to be rough and says that is part of the experiment. The aim is to get comfortable being seen while still figuring things out, rather than waiting until everything feels polished.

Topics on the list include changing careers, learning in public, the fear of being replaced, and what it means to stay useful as tools change faster than job titles.

Feedback is welcome, he said, including the unkind kind. Comments will be read, and the best questions may become future episodes.